How’s this for a creepy idea? What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face.
To a computer, your face is a set of points and measurements between features, but to advertisers, these data sets mean lucrative profits and a new way to connect with customers. Facial detection technology is making it feasible to do real-time measurement and analysis of ads in the physical world and predict the products you will want to buy, based on who you are or what you look like.
In a world full of cameras and ubiquitous gadgets, serious concerns exist over how far advertisers will take this. From the ads outside to the televisions in your home, this technology will be coming to a screen near you. [continue]
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