Facial recognition meets advertising. Yikes!
How’s this for a creepy idea? What do Jell-O, Kraft, and Adidas Have in Common? They All Want to Know Your Face.
To a computer, your face is a set of points and measurements between features, but to advertisers, these data sets mean lucrative profits and a new way to connect with customers. Facial detection technology is making it feasible to do real-time measurement and analysis of ads in the physical world and predict the products you will want to buy, based on who you are or what you look like.
In a world full of cameras and ubiquitous gadgets, serious concerns exist over how far advertisers will take this. From the ads outside to the televisions in your home, this technology will be coming to a screen near you. [continue]
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2 Responses to “Facial recognition meets advertising. Yikes!”
rick on 20 Sep 2012 at 12:45 pm #
That’s it! My next pair of glasses will come with a mustachioed nose and bushy eyebrows attached.
Gabriolan on 20 Sep 2012 at 1:53 pm #
rick – You can apparently defeat face recognition software with makeup. Another option is one of the unusual hairstyles shown at CV Dazzle.
Can hardly wait to see your new look! ;-)