On sweat and advertising
If you wander over to Folklife and into Island Pharmacy, how many under-arm antiperspirant/deodorant products will you find there? Oh, about 80. Yes, eighty. That seems a rather ridiculous number, especially considering that this sort of stuff didn’t even exist a few generations ago.
If you’re interested in advertising history, you might want to read Smithsonian Magazine’s article on how advertisers convinced people to buy antiperspirants in the first place.
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2 Responses to “On sweat and advertising”
Westcoast995 on 12 Aug 2012 at 8:53 am #
The quote by Alex Tilley in his promotion for the Tilley hats:
“If you don’t perspire, you will expire.”
Gabriolan on 19 Aug 2012 at 12:36 pm #
Westcoast995 – ha, I’d forgotten that. I do remember that the washing directions on Tilley hats used to say but they’ve changed that to something more ordinary now. I guess people were destroying their hats with zealous washing.